DUBAI, 22 February 2022 (WAM) — Bolstered by a global audience like Coldplay at Al Wasl Plaza last week, Expo 2020 Dubai is targeting a total of 15 million visits this weekend. And with more high-profile names yet to be announced in the coming weeks, those numbers will rise even further, organizers said.

As of 21 February, total attendance was 14,719,277, days after the unforgettable Coldplay show on 15 February, part of the Expo 2020 Dubai Infinite Nights Series, bringing together the band’s common goal of UK and UAE – inspiring climate awareness and driving action to conserve the planet. we are in support of the Expo Program for People and the Planet and in line with the Sustainable Development Goals (SDGs).

In less than 40 days, dozens of people have realized it is now or never until it’s gone forever, with domestic visits growing 128% in the last six weeks, and international visits growing 19%, thanks in large part to the popularity of the new AED50 Season Finale Pass, according to a press release from Expo 2020.

Students have returned to school after a part-time vacation, and last week, the largest number of school-age children were on site. Families returned several times over the holidays with new children’s shows added to the special weekend program, and the Young Star School Expo School program performing at the iconic Al Wasl Plaza.

Yesterday, Dr. Luis Lacalle Pou, President of the Uruguayan Oriental Republic visited, who led the celebrations of Dubai’s National Day Expo 2020, in his country. Other heads of state received at the venue included Uhuru Kenyatta, President of Kenya, on Wednesday (16 February) and Salva Kiir, President of South Sudan, on Saturday (19 February). Other countries marking their National Day last week included Denmark (17 February), Kosovo (17 February), Jamaica (18 February) and Serbia (15 February), the latter featuring special musical performances by renowned violinist Stefan Milenkovich and String Virtuoso- her, Team Serbia.

On the same day, the Serbian Pavilion welcomed tennis star and 20-time Grand Slam champion Novak Djokovic, before a workshop organized by his charitable organization. Fellow international men’s and women’s tennis world champions including John McEnroe, Kim Clijsters and Richard Krajicek looked stunning at the weekend as they battled it out in singles and doubles exhibition matches at the Expo Sports Arena on Saturday and Sunday (19 -20 February).

The sporting highlight continued on Sunday with a visit from Manchester City Women’s Esme Morgan, Karen Bardsley and Laura Coombs, who conducted a live Q&A at the Women’s Pavilion, aiming to inspire the next generation of female athletes with their Same Goals initiative. This is part of Expo 2020 Dubai’s strong focus on women as the event prepares to host International Women’s Day on March 8. It will include a diverse three-day program that includes a meeting of world leaders in various fields, highlighting gender equality with the theme #BreaktheBias.

Food, Agriculture and Livelihoods Week (17-23 February), the last of the 10 Theme Weeks hosting the Expo 2020 Dubai People and Planet Programme, kicks off on Thursday. Changemakers, innovators and stakeholders from across the global food value chain come together to highlight more productive, more inclusive, environmentally sustainable and resilient food systems and provide healthy and nutritious diets for all.

Musical highlights included Filipino singer Moira Dela Torre, who entertained the crowd at the Jubilee Stage last Monday (14 February), while fans of New York and Pakistan-based Sufi rock group Junoon performed at the Dubai Exhibition Center on 18 February. That same night, DJ Hani, who is known for his techno mash-ups, made the audience stand on the Jubilee stage.

Shreya Ghoshal, one of India’s most popular playback singers, rocked the stage at Jubilee Park with her favorite Bollywood artists on Saturday (19 February), while the audience was treated to Pakistani music by two legendary performers, Shafqat Amanat and Hadiqa. Dubai Exhibition Center on Sunday (20 February). The Jubilee Stage also hosted global music sensation and Bollywood star Nora Fatehi on Wednesday (Feb 16), with Canadian singers, actresses, models and producers drawing huge crowds.

The star-studded lineup continues with Canadian jazz legend Diana Krall poised to captivate crowds at Al Wasl Plaza on March 19, while across the street, the Arab world pavilion continues to be a major draw for visitors, including the likes of Egypt, Morocco, Palestine, Saudi Arabia and the United Arab Emirates.

The number of Expo 2020 Dubai virtual tours also reached 145 million, driven by the variety of entertainment available via Live@Expo, as well as extensive coverage of the Expo 2020 Dubai People and Planet Program and Coldplay’s live streaming.

With stunning visuals, world-class concerts, National Day celebrations and more, including International Women’s Day celebrations at Expo 2020 (6-8 March), for visitors it truly is “Now or never be lost forever”, as pictured by the World Expo ends on March 31.

trading by Nadia Allim

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