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Alex Van Tol

Client

Alex Van Tol

Services

  • Strategy
  • Design
  • Development

Story

Alex Van Tol is a Victoria-based copywriter and editor. She has written 14 books, hundreds of articles and worked with a diverse client base, ranging from the University of British Columbia to the Royal BC Museum. She came to Tempo looking for a redesign of her old website.

Clarity. Focus. Alignment.

Alex approached us looking to redesign her website down to one single, easy to read page. She found that users were getting confused with the large amount of content and unnecessarily complex navigation. Through meetings and our initial strategy phase, we worked closely with Alex to determine her most important content that needed to be shown on the web and the best way to display it.

With a custom design that features angled sections with neutral brown tones, a testimonial slider and links to her various publications, the website got a serious design overhaul. We even created a simple logo for her, which her prior website was lacking. Both Alex and us at Tempo Web are extremely pleased with the final product. We were fortunate enough to get to work with Alex on another new website that focuses on her life coaching and consulting, Take My Goat.

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