Triathlon Canada has hired Lawrence White as its next CEO, replacing Joe Morissette, who had served as CEO for about a year before moving to Speed ​​Skating Canada. Since 2007 White has been executive director of The Alpine Club of Canada, but switched to triathlon over the last few years. White finished Ironman Canada last year in 12:01:54, and Ironman 70.3 Calgary earlier this summer in 5:26:46.

Triathlon Canada CEO heads to Speed ​​Skating Canada

“White has more than two decades of leadership experience working in the charity and non-profit sectors,” according to a release from Triathlon Canada today. “For the past 15 years, Canmore, Alta. resident has served as executive director of The Alpine Club of Canada – an organization that is an international player tasked with regulating the sports of ice climbing, ski mountaineering and indoor climbing in Canada – where he played a key role in building the provincial structures necessary to create Canadian Climb Escalade (CEC). The CEC became a national sports organization recognized by Sport Canada which ultimately led to the inclusion of mountaineering in the Olympic program in Tokyo 2020.”

White, a former university soccer and badminton player, spent years in the backcountry of the Canadian Rockies before turning to triathlon – his wife is an age group athlete who will represent Canada this weekend at the World Triathlon Age Group Championships in Pontevedra, Spain late this week.

“I am honored to be given this opportunity to help lead and further develop triathlon in Canada, which is a sport I care deeply about,” said White. “Working with The Alpine Club of Canada, I honed my skills in governance best practices, strategy implementation, policy development, operational excellence, member retention, external relations and fundraising. I am very excited to bring my skills and experience to achieve the goals of Triathlon Canada.”

“Just like mountain climbing, triathlons have the ability to be a transformative journey for many people; it was certainly for me to compete in my first full Ironman event,” White continued. “I believe that philanthropy is one of the most meaningful ways to express gratitude for this journey for oneself and others. I aim to identify meaningful opportunities with potential donors and corporate partners that connect the community’s love of sport with the organization’s mandate for health.”

White will divide his time between his homes in Canmore, Alta. and Triathlon Canada’s headquarters in Victoria, where it originates.